Who are we? 

Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old  DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around. 

At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.

This intelligence powers our entire product suite. 

• Digital Adoption helps users get productive faster. 

• Product Analytics uncovers friction and closes adoption gaps. 

• Mirror allows employees to train in safe, simulated environments.

 These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.

Our upcoming AI-first products are already creating a buzz in the market. 

• Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf. 

• Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.

Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers. 

Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee. 

At Whatfix, we’re not just making software easier—we’re making AI work for people.

The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions. 

Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.

Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:

• Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the Year 

• Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. 

•  Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.

• We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%

• Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.

• Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.

• RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”

These recognitions are matched by business performance: 

• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year

• Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.

• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 

• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

Be one of the key Leaders in this awesome journey of building a billion-dollar company!

About the Role: 

We are looking for a GTM Tools Engineer to join our Marketing Automation Team, focused on building intelligent automation systems and AI agents that power our go-to-market (GTM) operations. This role blends technical engineering, AI experimentation, and GTM system automation. You’ll architect, build, and optimize the tools and integrations that help our marketing teams move faster, smarter, and more efficiently — leveraging Vibe Coding, AI agents, and custom APIs to solve operational challenges. This person will report to the Lead - Marketing Automation.

Key Responsibilities: 

• Develop and deploy AI agents to automate marketing workflows, improve data accuracy, and enhance campaign execution efficiency.

• Leverage Vibe Coding to design, build, and orchestrate custom workflows for marketing and GTM use cases.

• Build and maintain integrations between internal GTM systems — such as CRM (Salesforce, HubSpot), marketing automation (Marketo, Pardot, etc.), analytics, and engagement tools — using APIs or custom connectors.

• Design scalable APIs to connect AI agents with third-party platforms, ensuring seamless data flow and interoperability.

• Collaborate with marketing, RevOps, and data teams to identify process bottlenecks and design AI-driven automation solutions that improve performance.

• Build monitoring and diagnostic tools to track automation performance, workflow uptime, and data reliability.

• Maintain strong documentation, ensuring all integrations, automations, and AI agents are well-tracked and reproducible.

• Train marketing on how to use and extend AI automation tools.

Required Skills & Qualifications

• 3+ years of experience in marketing automation, RevOps engineering, or GTM tooling roles.

• Proven experience building or deploying AI agents (using frameworks such as LangChain, AutoGen, OpenAI API, or similar).

• Hands-on experience with Vibe Coding (or equivalent code-based automation / orchestration frameworks).

• Solid understanding of APIs, RESTful services, and webhook architectures — ability to create and consume APIs for integrations.

• Proficiency in Python or JavaScript/TypeScript for building automations and API-based integrations.

• Experience working with marketing automation tools such as Marketo, HubSpot, Pardot, Salesforce, or customer data platforms.

• Familiarity with data transformation and workflow orchestration tools (Zapier, n8n, Tray.io, Workato, etc.).

• Excellent analytical and problem-solving skills; ability to design scalable solutions for complex marketing challenges.

• Strong communication and collaboration skills; ability to work cross-functionally with marketing, product, and data teams.

Preferred / Nice-to-Have:

• Prior experience with AI orchestration frameworks (LangGraph, CrewAI, Semantic Kernel, or custom agent frameworks).

• Exposure to large language models (LLMs) and prompt engineering.

• Experience developing internal tools or microservices to extend marketing automation capabilities.

• Familiarity with data warehouses (Snowflake, BigQuery) and ETL/ELT tools (dbt, Airbyte).

• Understanding of event-driven architectures (Kafka, Pub/Sub, etc.) to automate trigger-based marketing actions.

• Knowledge of A/B testing frameworks or personalization engines.

Perks & Benefits (India):

• Best-in-class medical insurance coverage

• Free lunch & dinner buffet 

• Doorstep cab drop facility 

• Education sponsorship 

• Internal job transfer & global mobility programs 

• Scope to represent Whatfix at global events

• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Note: 

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it; 

• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status 

• At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.

• In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.