Marketing Automation Specialist

Bengaluru, Karnataka, India | Marketing | Full-time

Apply by: No close date

Who are we?

Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments.

“Hustle Mode ON” is the motto we live by.

  • Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco.
  • With YoY revenue growth of over 65%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list.
  • Recognized by Forrester and Everest Group as a 'Leader' in the digital adoption space, and listed by LinkedIn among one of the Top 5 startups in India in 2020
  • Listed in Deloitte Technology Fast 500™ among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work 2022-2023
  • Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights

What will you get to do?

  • Work with members of Marketing, Sales and Business Operations to execute campaigns that involve identifying target segments and creating campaign assets like emails, landing pages, forms, form handlers, etc
  • Create and/or maintain cross-channel marketing automation campaigns for various Events, Subscriptions, ABMs, etc.
  • Work with events and field marketing, performance marketing, product marketing, and customer success teams to understand campaign requirements, set up, and deploy campaigns as per a scheduled marketing calendar.
  • Follow best practices and processes for ongoing operational excellence
  • Maintain customer and prospect segmentation and recommend the right target for the right message; ensure the rhythm of communication is appropriate; opt-out rates stay within industry standards; and manage email responses effectively.
  • Utilize dynamic content and tokens to create personalized campaigns within Pardot
  • Document and follow reliable and scalable marketing automation processes and best practices, and act as a guardian of customer data and privacy.
  • Ability to prioritize tasks, identify trends, and manage escalations with appropriate status updates and communications with stakeholders.
  • Adept in maintaining data hygiene and field management across systems and integrations.

What you should have?

  • Minimum 3+ years marketing and sales automation experience. Preferably in Pardot and Salesforce.
  • Excellent copywriting skills. Proficiency in writing engaging/conversation-starter emails.
  • Naturally seek out every opportunity to learn about the latest tools, techniques, and trends
  • Bachelor's degree in Marketing, Communications, Business or related field

Perks & Benefits (India) 

  • Best-in-class medical insurance coverage
  • Free lunch & dinner buffet 
  • Doorstep cab drop facility 
  • Education Sponsorship 
  • Internal job transfer & global mobility programs 
  • Scope to represent Whatfix at global events
  • We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

  • We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values like - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it; 
  • We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.