Integrated Marketing Specialist

Bengaluru, Karnataka, India | Marketing | Full-time

Apply by: No close date

Who are we?

Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments. 

“Hustle Mode ON” is the motto we live by. 

  • Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco.
  • With YoY revenue growth of over 65%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list.
  • Recognized by Forrester and Everest Group as a 'Leader' in the digital adoption space, and listed by LinkedIn among one of the Top 5 startups in India in 2020
  • Listed in Deloitte Technology Fast 500™ among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work 2022-2023
  • Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights

What you'll get to do?

  • Develop campaign strategies: Work closely with the marketing team to develop comprehensive campaign strategies aligned with the company's marketing objectives, target audience, and brand guidelines.
  • Campaign planning and execution: Create detailed campaign plans, including timelines, budgets, and resource allocation. Coordinate the execution of campaigns across multiple channels, ensuring smooth implementation and timely delivery.
  • Messaging and content development: Develop compelling campaign messaging and content that resonates with the target audience. Ensure consistent messaging across all campaign touchpoints.
  • Channel selection and management: Determine the most effective marketing channels for each campaign, such as social media, email marketing, paid advertising, and events. Oversee the execution and performance tracking of campaigns on these channels.
  • Budget management: Develop and manage campaign budgets, ensuring efficient allocation of resources to maximize return on investment (ROI). Monitor campaign expenses and adjust strategies as needed to stay within budget.
  • Performance tracking and analysis: Define key performance indicators (KPIs) for campaigns and implement tracking mechanisms. Analyze campaign data and generate actionable insights to optimize performance and improve future campaigns.
  • Cross-functional collaboration: Collaborate with various teams to ensure seamless campaign execution and alignment with overall marketing efforts.
  • Stay updated on industry trends: Keep abreast of the latest trends, best practices, and emerging technologies in campaign management and digital marketing. Apply new knowledge to enhance campaign effectiveness and efficiency.

What you should have?

  • Bachelor's degree in marketing, communications, or a related field
  • Proven experience as a Campaign Manager or a similar role.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.
  • Excellent written and verbal communication skills.
  • Proficiency in using marketing automation and campaign management tools.
  • Analytical mindset with the ability to interpret campaign data and derive actionable insights.
  • Creative thinking and problem-solving skills.
  • Ability to work collaboratively in a fast-paced, cross-functional team environment.
  • Knowledge of SaaS industry and B2B marketing is a plus

Perks & Benefits (India) 

  • Best-in-class medical insurance coverage
  • Free lunch & dinner buffet 
  • Doorstep cab drop facility 
  • Education sponsorship 
  • Internal job transfer & global mobility programs 
  • Scope to represent Whatfix at global events
  • We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

  • We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values like - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it; 
  • We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.