Field Marketing Manager

Bengaluru, Karnataka, India | Marketing | Full-time

Apply by: No close date

Who are we?

Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments. 

“Hustle Mode ON” is the motto we live by. 

  • Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco.
  • With YoY revenue growth of over 65%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list.
  • Recognized by Forrester and Everest Group as a 'Leader' in the digital adoption space, and listed by LinkedIn among one of the Top 5 startups in India in 2020
  • Listed in Deloitte Technology Fast 500™ among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work 2022-2023
  • Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights

What you'll get to do?

  • Collaborate with sales and marketing teams to develop and execute events for both physical and virtual marketing events (webinars, third-party virtual conferences, round-table, lunch & learns, Whatfix hosted events, etc.) 
  • Deliver end-to-end project management and seamless event operations including contract negotiation, managing vendor/partner relationships, and development/management of all project plans and timelines, all with the goal of demand gen, lead capture, and sales targets/revenue in mind.
  • Identifying relevant events to sponsor, managing budgets, internal/external stakeholders, coordination with email marketing, ads, and creative design team, integrated marketing team, engagement activities for the event, swag management, and other event logistics.
  • Collaborate with the Business Development Representatives (BDRs) and Sellers on identifying sources for quality leads, and converting them into sales opportunities.
  • Collaborate with the Marketing Automation team to assess the various leads, segregating them according to their engagement, to run nurture campaigns.
  • Define and refine event metrics as part of overall GTM sales initiatives and marketing objectives. Collaborate with key internal and external stakeholders to continually refine best practices for calculating the ROI metrics.
  • Good to know CRM-Salesforce, Marketing Automation (Pardot, Marketo), Adobe, Microsoft Office/Mac/Google Skills and 
  • Good to have content as a skill set wherein you will be tasked to assist creation and facilitation of thought leadership sessions, presentations etc. Strong written and verbal communication skills are required for the same.
  • As the driver of events, product expertise and/or technical thinking/speaking abilities are required to engage with customers and prospects at a high level to help generate demand and drive traffic to the booth or website for the programs assigned.

What you should have?


  • 3-5 years of event/field marketing, management, operations, and demand generation experience (preferably in High tech and/or SaaS) managing various-sized programs and budgets
  • 3-5 years working with cross-functional teams or stakeholders
  • Experience in handling end to end Events both Physical and Virtual
  • Extensive Project and Campaign management expertise
  • Cultivate strong relationships with key internal and external partners and display excellent communication skills with all stakeholders
  • Exposure to North American/UK/EU SaaS ecosystem and B2B marketing in mature Enterprise application markets 


  • Event strategy experience from program goals to show management
  • A strong handle on working with budgets, event contracts, expenses & accounts payable
  • Ability to multitask, delegate work across event teams, and take the lead on several events simultaneously
  • Experience from both corporate and event agencies (especially with event management and execution)
  • CRM-Salesforce, Marketing Automation (Pardot, Marketo), Adobe, Microsoft Office/Mac/Google Skills and generally strong presentation skills (including strong written and verbal communication skills)

Perks & Benefits (India) 

  • Best-in-class medical insurance coverage
  • Free lunch & dinner buffet 
  • Doorstep cab drop facility 
  • Education sponsorship 
  • Internal job transfer & global mobility programs 
  • Scope to represent Whatfix at global events
  • We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

  • We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values like - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it; 
  • We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.