Who are we? 

Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider. 

Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience. 

We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting  700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments. 

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. 
• Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The sole vendor named as Customers’ Choice: 2024 Gartner® Voice of the Customer for Digital Adoption Platform Report.  We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Third Consecutive Year
• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

What will you get to do?

• Develop innovative and effective marketing collaterals that build brand equity and demand globally for Whatfix
• Generate creative and compelling content/ copy across a variety of channels like emails, website, social, events, and digital, and ensure compliance of Whatfix brand/ content standards and guidelines across all of them.
• Conceptualize, (co)create and/ or proof copy based on the campaign brief from the various teams within the Demand Generation team at Whatfix.
• Work with marketing Specialists, Strategists and Leads at Whatfix across the globe to provide content or copy support.
• Support in creating decks for events, speaker presentations, or team projects.
• Define quarterly content experiments in partnership with the marketing teams based on past results/ performance.
• Work on in-house communications when required.
• Contribute to establishing and tracking against Demand Generation content/ copy standards and best practices.

What you should have?

• 2-3 years of relevant experience.
• Mastery over the English language and ability to understand brand tones and strategies to adapt it for the various mediums leveraged in the SaaS B2B industry.
• Experience in content creation and copywriting with a focus on writing for B2B SaaS campaigns, including content for Whatfix hosted events and tradeshows. The candidate should be able to conceptualize, create and proof copy. Prior experience in translating B2B brand and demand gen campaign briefs into content/ copy for various marketing channels is essential.
• Good understanding of layouts, design and design tools.
• Ability to proficiently use Google Docs, Slides, and Sheets (Microsoft Office, Presentation, and Excel). Anything else is welcome too!
• Familiarity with online project management and collaboration tools and prior exposure to content creation/ editing softwares like Adobe is good.
• On point proofing and editing skills.
• Experience of working with global teams would be an advantage.
• BA/MA in Mass Communications, English, Digital Media or a related field.

Perks & Benefits (India) 

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet 
• Doorstep cab drop facility 
• Education sponsorship 
• Internal job transfer & global mobility programs 
• Scope to represent Whatfix at global events
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

• At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week) fosters open communication, builds a sense of community, fuels innovation, and enables us to achieve our collective goals effectively.
• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status