Who are we? 

Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider. 

Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience. 

We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting  700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments. 

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. 

• Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.

• The sole vendor named as Customers’ Choice: 2024 Gartner® Voice of the Customer for Digital Adoption Platform Report.  We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a high CSAT of 99.8%

• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Third Consecutive Year

• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 

• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

What will you get to do?

• Set acquisition and growth targets and improve them QoQ for channels such as LinkedIn, Facebook, Google Adwords, Bing Display, Affiliates channels like Taboola, DSP platforms for programmatic like the perfect audience, etc
• Work with teams across and executes strategies to generate interest/opps within assign key strategic accounts from a marketing perspective 
•  A/B testing of messaging on each channel involved reaching/generating interests. Basic knowledge of ad creatives- different types and best practices across different channels mentioned above
• Allocate and modify budgets for efficient spending across prospects and channels 
• Doing secondary research on types of collaterals suitable for personas across our ICP

What you should have?

• 2+ years of digital marketing experience and well-versed with  optimization techniques across channels
• Highly creative with excellent analytical abilities
• Strong analytical skills and the ability to analyze data
• Hands-on knowledge of ad platforms like  LinkedIn, Facebook Ads,  Google Adwords and Display Ads
• Ability to do competitors' research using tools like ahref, SEMrush, Linkedin, Facebook.
• Ability to prioritize tasks, identify trends and manage escalations with appropriate status updates and communications with stakeholders.

Perks & Benefits (India) 

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet 
• Doorstep cab drop facility 
• Education Sponsorship 
• Scope to represent Whatfix at global events

Please Note:

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values like - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it; 
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.