Search Marketing Manager

Bengaluru, Karnataka, India | Marketing | Full-time

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Who are we? 

Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider. 

Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience. 

We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting  700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments. 

  • With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. 

  • Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.

  • The sole vendor named as Customers’ Choice: 2024 Gartner® Voice of the Customer for Digital Adoption Platform Report.  We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a high CSAT of 99.8%

  • Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Third Consecutive Year

  • Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 

  • Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

What will you get to do?

  • As a Search Marketing Manager, you’ll play a crucial role in optimizing and improving our online presence. You’ll be responsible for:
  • Developing and executing effective search engine marketing (SEM) strategies.
  • Managing paid search campaigns across platforms like Google Ads and Bing Ads.
  • Managing team responsible for the execution of such campaigns
  • Analyzing performance metrics and adjusting strategies to maximize ROI.
  • Collaborating with cross-functional teams to drive traffic, conversions, and revenue.

What you should have?

  • Bachelor’s degree in Marketing, Business, or related field.
  • 4-5 years experience in SEM, SEO, and digital advertising.
  • Strong analytical skills and proficiency with tools like Google Analytics, Tag Manager, SEMRUSH etc.
  • Excellent communication and project management abilities.

Perks & Benefits (India) 

  • Best-in-class medical insurance coverage
  • Free lunch & dinner buffet 
  • Doorstep cab drop facility 
  • Education Sponsorship 
  • Scope to represent Whatfix at global events
  • We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

  • We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values like - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it; 
  • We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.