Partner Marketing Manager

Bengaluru, Karnataka, India | Marketing | Full-time

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Who are we?

Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments. 

“Hustle Mode ON” is the motto we live by. 

  • Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco.
  • With YoY revenue growth of over 65%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list.
  • Recognized by Forrester and Everest Group as a 'Leader' in the digital adoption space, and listed by LinkedIn among one of the Top 5 startups in India in 2020
  • Listed in Deloitte Technology Fast 500™ among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work 2022-2023
  • Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights

ISV Partner Marketing Manager will work with the selected partners on developing strategy and execution of annual marketing plan, creating partner marketing material and ideating and executing ad hoc marketing initiatives and opportunistic marketing programs. 

What you'll get to do?

  • Collaborate with the ISV partners to build and execute effective marketing campaigns to drive awareness, create partner advocacy, and strengthen GTM motion
  • Work closely with product marketing to translate business, technical, and product features to direct benefits and value propositions to, and with our ISV partners.
  • Create a partner engagement framework and formalize a bi-annual marketing calendar with the partners, including events, lead generation, and awareness campaigns.
  • Create assets and collateral to highlight the benefits of Whatfix and partners’ joint offerings including presentations, solutions briefs, case studies, blogs, and webcasts.
  • Determine the appropriate methods and metrics for measuring and monitoring marketing campaigns' effectiveness

What you should have?

  • 4+ years of relevant work experience in partner marketing for technology / Saas companies
  • Experience in developing compelling joint content and working knowledge of digital marketing, social media, and public relations
  • Excel in working closely with partner segments, internal cross-functional teams, and external agencies
  • Degree/ MBA and equivalent industry experience

Perks & Benefits (India) 

  • Best-in-class medical insurance coverage
  • Free lunch & dinner buffet 
  • Doorstep cab drop facility 
  • Education sponsorship 
  • Internal job transfer & global mobility programs 
  • Scope to represent Whatfix at global events
  • We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

  • We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values like - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it; 
  • We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.