Who are we?

Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.

Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.

Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. 

Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. 

• Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.

• The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%

• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year

• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 

• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

• On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.

What you'll get to do?

Social Media Management: 

• Be the voice of Whatfix. Manage Whatfix’s social media accounts: Linkedin, Twitter, YouTube, Instagram, and Facebook
• Strategize and maintain a social media content calendar for all channels
• Collaborate with key stakeholders and teams including Customer/ Partner Marketing teams, Product marketing teams, Product managers.
• Drive Social Listening by monitoring, listening and responding to relevant social chatter across channels actively

Content Creation:

• Create engaging, original, and visually appealing content for various social media platforms, including text, images, videos, and infographics.
• Collaborate with design and content teams to ensure consistent brand messaging and aesthetics.

Campaign Planning and Execution:

• Plan, execute, and manage social media campaigns to generate buzz, excitement, and attendance for upcoming events.
• Leverage trending topics and relevant industry news to enhance campaign effectiveness.
• Lead and manage creative brand campaigns across Whatfix’s social media channels 
• Formulate and drive demand generation campaigns using gated Whatfix collaterals

Research and Analyze Industry Trends

• Stay current with emerging social media trends, tools, and best practices to ensure the firm remains at the forefront of online engagement.
• Use social media for researching and analyzing competitive intel 

Analytics and Reporting:

• Track and analyze key performance metrics, providing insights on campaign effectiveness, audience growth, and engagement rates.
• Use data-driven insights to refine strategies and improve future campaigns.

What you should have?

Must-have:

• Minimum experience of 2-5 years in Social Media
• Proven track record of scaling social media platforms
• Excellent command over written and spoken English, and good interpersonal skills
• Outstanding project management skills 

Good- to-Have:

• Familiarity with social media tools (Hootsuite/ HubSpot/ sprout social)
• Experience with Google Analytics and SEO
• Basic Design Expertise (Figma/ Canva)
• Marketing automation platforms
• Excellent interpersonal and relationship-building skills
• Networking aptitude
• Appetite to experiment with new, creative ideas on different platforms

Perks & Benefits (India) 

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet 
• Doorstep cab drop facility 
• Education sponsorship 
• Internal job transfer & global mobility programs 
• Scope to represent Whatfix at global events
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it; 

• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status