Who are we? 

Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.

Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.

Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. 

Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. 
• Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
• On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.

About the Role

UX writing sits within our Platform Tribe in a Shared Services Pod composed of Product Designers, UX Writers, and Developers.  This team works across all Tribes and Pod to systematically elevate holistic product design, content, and development solutions. 

As a W1 or W2 Writer on this team, you will support our W3 writer. UX writing and strategy as a practice is integral to a unified, modernized, user-friendly, and cohesive end-to-end Whatfix product narrative and experience. It not only increases the usability of the Whatfix product, but also the ability and speed with which our customers gain value from our product. 

The shared services core product is Navi, our design system. In the same way a design system attempts to systematize UI, it also systematizes the way we handle content patterns like:

• Voice and tone
• Naming and labeling
• Grammar, vocabulary, and terminology
• Defining and framing new and existing product concepts and how they fit together as a whole
• Situational, educational, celebratory, introductory, motivational, or error guidance and content
• Approach to internationalization 
• Approach to accessibility
• Information and content architecture

What you will do

In a supporting role to the UXC W3, you will help define, prioritize, integrate, systematize, and measure content across the product. You’ll contribute to the creation, delivery, and governance of content that is clear, consistent, user-centered, and aligned with UX heuristics.

Navi foundations and component guidance:

• Document and share best practices for content within the Navi Design System to ensure clarity and consistency.
• Create foundational content standards, including voice, tone, and terminology.
• Develop guidelines for various in-product scenarios (e.g. educational, celebratory, error messaging).
• Shape content strategies for internationalization and accessibility.
• Define component-level content and accessibility guidelines to support designers and product managers.

Cross-product guidance:

• Partner with UX designers and product managers to to improve content across the Whatfix experience, ensuring content and design work together to meet user needs.
• Help plan and write content for large cross-pod initiatives like Navigation, Notifications, Search, Browse, Homepage.
• Write and refine UX content such as UI labels, microcopy, feature names, and contextual messaging.
• Audit existing content and ensure consistency, usability, and adherence to best practices.

Research and measurement:

• Collaborate with UX researchers to conduct user research that will assist in crafting data-driven content
• Contribute to defining success metrics and assessing content usability to ensure continuous improvement.

You Might Be a Good Fit If You Have

• 1–2 years of experience in UX writing.
• A portfolio that shows a strong understanding of UX and content strategy principles.
• Familiarity with design systems and their role in scalable product development.
• Experience collaborating with cross-functional teams in a fast-paced product environment.

#LI: #Onsite 
#WorkType: #Onsite

Note: 

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it; 

• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status 

• At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.

• In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.

Perks & Benefits (India) 

• Flexible Paid Time Off 
• Uncapped Incentives and Bonus plans  
• Competitive equity plans 
• Best-in class medical Insurance coverages. 
• Education Sponsorship 
• Free Lunch & Dinner Buffet 
• Doorstep Cab Drop Facility 
• Internal Job Transfer & global mobility programs 
• Scope to represent Whatfix at global events.
• We also provide an opportunity for many employees (especially those in GTM teams) to travel to meet our global customers & prospects in-person.