Please note: This opportunity is exclusively onsite.

Location: Bengaluru only

Who are we? 

Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider. 

Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience. 

We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting  700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments. 

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. 

• Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.

• The sole vendor named as Customers’ Choice: 2024 Gartner® Voice of the Customer for Digital Adoption Platform Report.  We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a high CSAT of 99.8%

• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Third Consecutive Year

• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 

• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

Are you ready for the next phase of your growth?

About Whatfix: Whatfix boasts a high Net Promoter Score (NPS) and leads the industry in customer satisfaction (CSAT) with superior scores on review sites like G2. We are dedicated to amplifying our customers’ successes and are actively seeking a Customer Marketing Manager to drive customer advocacy activation and engagement, sharing their Whatfix stories.

Position Overview: Are you passionate about technology, thrive in a fast-paced environment, and eager to contribute to impactful customer marketing programs? If so, this role might be the perfect fit for you.

As a Customer Marketing Manager, you will be a pivotal part of our customer marketing efforts, collaborating closely with global customer success & services, sales, sales enablement, demand generation marketing, and product marketing teams.

Key Responsibilities: 

 Customer Advocacy Activation:

• Source and cultivate new customer advocates.

• Encourage customers to share their Whatfix experiences through quotes, logo approvals, and reviews on platforms like G2 and Gartner Peer Insights.

• Organize customer participation in events, webinars, sales reference calls, public relations (PR), and analyst relations (AR).

Customer Engagement Programs:

• Lead Whatfix’s Customer Loyalty Program (the Whatfix Customer Club - WCC).

• Nurture and enhance this vital customer cohort with data-driven adjustments.

• Manage Whatfix’s Customer Award Program, recognizing innovation and success in Digital Adoption Platforms (DAPs).

Collaboration and Communication:

• Work with cross-functional teams to drive the customer marketing initiatives.

• Connect customers with prospective buyers during sales cycles.

Metrics and Reporting:

• Track and report on key success metrics to measure the effectiveness of customer marketing programs.

What We Offer:

• Opportunity to work in a dynamic, fast-paced environment.

• Collaboration with talented teams across various functions.

• The chance to make a significant impact on Whatfix’s growth and customer success.

Qualification Criteria:

• Master’s degree from an accredited university 

• 5 years experience in marketing. Experience in customer marketing, customer advocacy, loyalty programs, and/or technology marketing a plus. 

• Fluency in spoken and written English. 

• Excellent communication and organizational skills.

• Ability to thrive in a fast-paced, collaborative environment.

• Ability to influence and drive objectives across global, regional, and functional teams to achieve outcomes.

• Adept at creatively engaging and motivating customers with out-of-the-box thinking and innovative programs.

• Data-driven and creative, you employ creativity to try new things and are constantly learning and refining based on data and reporting.

Note: 

• At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week)  fosters open communication, builds a sense of community, fuels innovation, and enables us to achieve our collective goals effectively.

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it; 

We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status