Director - Enterprise Campaign (IND)

Bengaluru, Karnataka, India | Marketing | Full-time

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Who we are

Whatfix is the #1 Digital Adoption Platform (DAP) for Enterprises. We are changing the way Enterprises train and support their end-users on Applications. We provide large enterprises (Mostly Fortune 500 companies) with a SaaS platform that accelerates their employee's learning of new applications and, subsequently, the support of those applications. Our platform replaces old-fashioned classroom training. We take application training into the product, allowing the end-user to learn how to use the application from within the application. In addition, we provide ongoing support & re-training efforts contextually, with step-by-step guidance inside any web application at the exact time a task is being performed. The product has redefined the way companies onboard, train, and provide support to users. 

About the Role 

  • Define goals in the development and execution of enterprise campaigns focused on winning fortune 500/1000 clients, which mirror our company-wide business objectives and growth plans
  • Develop and execute marketing campaigns for our enterprise segment globally - owning strategy, execution, optimization, and reporting, while leveraging account-based marketing as a core framework to generate engagement and demand
  • Manage the development of programs, segmented lists, automation, workflows, and reports across the marketing technology stack for your campaigns, ensuring that all marketing operations work is executed flawlessly.
  • Collaborate across all our global marketing functions in addition to SDR, BDR, sales, and customer marketing to drive timely completion of deliverables - teams include design, brand, content, digital, website, field events, paid media, marketing operations, and direct mail
  • Partner with the enterprise sales teams and leadership to maximize ROI of all campaigns, using sales accepted pipeline as a primary success metric
  • Own the reporting and analysis of enterprise marketing campaigns

About You 

  • 10+ years of combined experience in a marketing campaign and demand generation role. Previous experience at a B2B SaaS organization is required
  • 7+ years of hands-on experience using CRM, Marketing Automation, and ABM software (Salesforce, Marketo/Pardot, ABM experience preferred)

  • Experience building and scaling campaigns for enterprise segments globally. Ideally focused on selling to [xyz] personas
 in the B2B Tech market
  • Deep understanding of account-based marketing, as well as modern demand generation strategies
  • You’re highly analytical and comfortable building and managing detailed reporting on each campaign for the GTM leadership teams
  • Willingness to ‘roll up your sleeves and be a collaborator across different parts of the marketing organization globally. This role will be heavy execution and strategy as we build out a team specific to enterprise campaigns 
  • Ability to manage multiple projects in a fast-paced, highly cross-functional role

What sets us apart from the rest

  • $140mm in funding, most recently a $90mm Series D from investors like Sequoia Capital, SoftBank, Stellaris, Cisco, and Eight Roads.
  • With over 100 of the Fortune 1000 already onboard as customers, Whatfix has been named among the top 20 B2B tech companies alongside the likes of Adobe, PayPal, and Cisco
  • YoY revenue growth of over 60% (despite COVID!)
  • Gartner and Everest Research recognize Whatfix as a Global Market Leader in the digital adoption space
  • Customer rating of 4.7+ on platforms like G2 Crowd & Gartner Peer Insights
  • “Hustle Mode ON” is something we live by.


We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.



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