Brand Marketing Manager

Bengaluru, Karnataka, India | Product Marketing | Full-time

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Who are we?

Whatfix is the #1 Digital Adoption Platform (DAP) for Enterprises. It is integrated as a layer on top of other software applications, which helps users navigate through their application and guides them in completing their tasks, by providing Interactive and Contextual walkthroughs inside the web application at the exact time when the task is being performed. We help Companies in - Accelerating Product Adoption; Easing the User Onboarding Process; Reducing Training time, resources & costs; Reducing Support efforts & costs; and Increasing Employee Productivity.

“Hustle Mode ON” is the motto we live by.

What sets us apart from the rest?

  • With many Fortune 500 companies already onboard as customers, Whatfix has been named among the top 20 B2B tech companies alongside the likes of Adobe, PayPal, and Cisco. 
  • The kind of elite customer base that we have, despite being a mid-sized Indian company is simply unheard of! 
  • With YoY revenue growth of over 300%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list 
  • We have been recognized by Gartner as a 'Global Market Leader' in the digital adoption space, and listed by LinkedIn amongst one of the Top 5 startups in India! 
  • Our Customer centricity is evident from a Customer rating of 4.7+ on platforms like G2 Crowd & Gartner Peer Insights 
  • This is what our investors have to say - SoftBank || Sequoia || Stellaris || Cisco || Eight Roads || Helion Ventures 

What you’ll get to do?

  • Help development of Whatfix’s Brand identity and equity across all touchpoints
  • Become an active and indispensable part of a world-class Brand Marketing team, supporting team members and other functions selflessly
  • Maintain and evolve brand standards and strategies, setting up others on and outside the team to quickly and consistently meet and exceed expectations of on-brand assets
  • Work in partnership with Product Marketing, Growth Marketing, Customer Marketing, Content Marketing, AR, PR, Events, Social, Product Design, and Sales Enablement to provide comprehensive guidance and support as Whatfix develops and launches new products, services, and brands.

What do you need to have?

  • 5+ years of experience in brand management/development with high growth, omnichannel consumer brand
  • 2+ years of experience in B2B, Tech, Enterprise, or startups preferable
  • Experience developing and/or executing integrated marketing campaigns, history of taking ideation and conception through execution and deployment
  • Broad range of marketing knowledge growing a consumer brand, with expertise from brand management and development to media and channel strategy
  • Goal-oriented and data-driven mindset, with the ability to understand consumer behavior and trends, turning them  into impactful Brand Marketing campaigns
  • Ability to deliver work independently testing and learning latest and greatest brand/content/marketing strategies, while actively helping and supporting others as an essential POC of the Brand Marketing team
  • Experience with budget ownership with understanding of how investments impact business results across core brand metrics and sales KPIs
  • Time and project management skills, including the ability to work on multiple projects across different functional stakeholders at once
  • Outstanding relationship building skills, including great written and verbal communication abilities
  • Previous experience with a mission-driven company is preferred

Please Note:

  • We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.

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